How are other games named? Are they memorable?.You need to do some homework and answer these questions about the games and the players in the genre you’re targeting: Researching key players in your game’s genre can give you some great insights into what your target audience values in a game. Thorough market research should also help you to identify the challenges you’ll face in production and marketing allowing you to mitigate them in advance. This step will give you ideas about what you can expect while making and operating your game. ![]() ![]() It’s about finding the equilibrium between what the audience wants, what your teams want to build and what your teams actually can build, scale and operate. Market research is the process of looking at the game market through numbers, facts and opinions.
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